The Internet is an intimate, dynamic and interactive.medium. Most web designers, webmasters and content writers develop text for websites in a way to educate visitors. They also write it with the notion that “content is king,” “content increases search engine rankings,” “content makes a website sticky” and so on.

Website Content should not only compel our attention but propel our actions. How many times have you come across website owners complaining “Why is my website not producing any sales,” “why am I getting a lot of traffic but such a poor response” or “why are people leaving so quickly?” People are more involved when reading the content of a website than reading a conventional print publication, watching a show on TV or listening to a program on the radio. If your content does not strive at getting the reader to do something, whether it’s to buy, subscribe, join, download, call, email, fill out a form, click or whatever, then you need to seriously rethink your content and the words you use.

Don’t get so caught up in the usual SEO sacred cows and bugbears, such as Page Rank, frames, and JavaScript, that you forget your site’s content. The question is- Does Google, the world’s powerful media company, really ignore traditional standards of quality in the publishing world? Does Google, like so many website owners, really get so caught up in the process of the algorithm that it misses the whole point? Apparently not. Whatever the technical mechanism, Google is doing a pretty good job of identifying websites with good content and rewarding them with high rankings.

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