A Phoenix SEO expert will tell you that understanding your website visitor behaviour and how people use the web are critical to the success story of any website. You’ve got to know who’s coming to your site, where they’re coming from, where they’re going next, how long they’re hanging out with you, whether it’s their first time or they’ve been there before.

How many times have you come across website owners complaining “Why is my website not producing any sales,” “why am I getting a lot of traffic but such a poor response” or “why are people leaving so quickly?” It is critical to understand behaviour of the people who use the web, their preferences and customizing the website in order to meet their needs with the changing trends. There is certainly no substitute for customized web analytics from your Phoenix SEO expert. However, studies are also a good indicator of what people generally do.

In the Consumer Electronics Association and Yahoo study (”Understanding How Consumers Use the Internet to Research and Shop for Consumer Electronics”), researchers found that 77% of the $32.5 billion in online purchases occurred following Internet research.

Here are some facts to make you sit up and take notice. Did you know that people using the web to make purchases spent an average of nine hours researching cell phones and fifteen hours researching TVs! They generally checked six sources before making a purchase. This is where your Phoenix SEO expert can help a small business increase their online visibility and beef up consumer-generated content. Nearly 47% of those surveyed considered themselves “Searchers” of information and they were more likely to consider Internet ads and 114% more likely to spread the newfound information through word-of-mouth.

You’re in business on the internet so you should treat traffic as the lifeline of your business and take every step and channelize your efforts and synergy in converting visitors to potential customers and retaining them as well.

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